The Challenge
TEAM 1040 required a complete overhaul of its website to better align with its brand and provide an engaging digital experience for its audience. The challenge was to integrate live streaming, interactive content, and social media elements into the website while ensuring it remained easy to manage for the station’s staff.
Key goals included:
- Promoting live broadcasts and on-demand content
- Integrating dynamic sports updates (scores, schedules, etc.)
Building a platform for fan interaction through blogs, forums, and social media
The Solution
Rhino Marketing now Steingate Advertising took a comprehensive approach to redesign and develop TEAM 1040’s website, with a focus on creating an interactive and content-rich platform for sports fans.
The key features included:
- Live Streaming Integration: Seamlessly embedding the station’s live radio broadcast for online listeners.
- Dynamic Sports Updates: Automated updates for sports scores, news, and schedules.
- Social Media and Fan Interaction: Integrating Twitter feeds, blogs from on-air personalities, and interactive forums for fans to discuss games, trades, and more.
- Advertising Opportunities: Strategic ad placements to maximize revenue for the station.
The Process
The project began with a detailed discovery session with TEAM 1040’s leadership to understand their audience, goals, and technical requirements. Based on this input, Rhino Marketing designed a visually appealing, easy-to-navigate website that catered to the needs of both the station and its listeners.
The process included:
- Design & Development: Creating a modern, branded website with intuitive navigation and responsive design.
- Content Management System (CMS): Implementing a user-friendly CMS that allowed station staff to easily update scores, schedules, and news.
Testing & Launch: Conducting rigorous testing to ensure the website performed well across all devices and browsers before going live.
The Results
The new website significantly enhanced TEAM 1040’s digital presence and listener engagement. Key outcomes included:
- Increased Online Listenership: More fans tuned in to live broadcasts through the website.
- Higher Engagement: Fans spent more time on the website, interacting with blogs, forums, and social media content.
- Boosted Advertising Revenue: The enhanced website created new opportunities for digital advertising, resulting in increased revenue for the station.
Testimonial
“The new website has taken our digital presence to the next level. Our fans are more engaged than ever, and the live streaming and interactive features have been a hit. Rhino Marketing really understood our vision and delivered a platform that supports our brand and business goals.” — James Stuart, TEAM Radio Vice President and General Manager
Update: TEAM 1040 Sports Talk Radio
TEAM 1040, Vancouver’s premier sports radio station, underwent significant changes in recent years. In February 2021, Bell Media abruptly ended its sports radio format on several stations, including TSN 1040 (formerly TEAM 1040). The station ceased local programming and transitioned to a stand-up comedy format branded as “Funny 1040.”
This sudden change led to the departure of many well-known sports media personalities and was met with considerable criticism from listeners and the local community.
In June 2023, as part of a broader restructuring, Bell Media announced the shutdown of several AM radio stations nationwide, including CKST (formerly TEAM 1040). The station ended regular programming and went off the air, marking the end of an era for Vancouver’s sports radio landscape.
These developments reflect broader trends in the media industry, with companies like Bell Media restructuring and reallocating resources in response to changing market dynamics and consumer behaviors.
Disclosure: This website was originally designed and developed by Rhino Marketing, based in Port Coquitlam, B.C., Canada. Please note that neither Rhino Marketing nor Steingate Advertising, located in Maple Ridge, currently manages or maintains this website. Changes may have been made by the client or their team since the initial design and launch.
