The Challenge
RepliCel faced challenges in communicating their complex, science-driven solution to potential investors, partners, and consumers. The company needed a digital platform that would clearly present their technology, highlight the research behind it, and build credibility with stakeholders. Additionally, the platform needed to attract attention during the early stages of clinical trials and position RepliCel as a leader in the hair loss treatment space.
The Solution
Rhino Marketing Inc. transitioned to Steingate Advertising. Developed a sleek, professional website that effectively communicated RepliCel’s innovative technology to various audiences. Key features of the project included:
- Science-driven content explaining the process of autologous cell implantation in a simple, visually engaging way
- Investor-focused sections highlighting clinical trial progress, scientific partnerships, and growth opportunities
- Responsive design to ensure the site looked and performed well across devices
- SEO optimization to improve discoverability for potential partners and investors
The Process
The project began with stakeholder interviews to fully understand RepliCel’s technology, target audiences, and goals. Rhino/Steingate worked closely with RepliCel’s leadership team to ensure the website’s content was accurate, compelling, and aligned with the company’s vision. The team also provided guidance on incorporating scientific data in an understandable format to non-expert audiences.
The Results
The new website helped RepliCel establish itself as a credible player in the biotechnology space. Key outcomes included:
- Increased investor inquiries following the website’s launch
- Improved brand credibility through a polished, professional online presence
- Higher engagement rates from site visitors, with more time spent on pages detailing the science behind the technology
Testimonial
“Working with Rhino/Steingate was a game-changer for us. They took complex scientific information and turned it into something that’s both informative and easy to understand. The feedback from our investors has been overwhelmingly positive.” — RepliCel Executive
Disclosure: This website was originally designed and developed by Rhino Marketing, based in Port Coquitlam, B.C., Canada. Please note that neither Rhino Marketing nor Steingate Advertising, located in Maple Ridge, currently manages or maintains this website. Changes may have been made by the client or their team since the initial design and launch.
Visuals/Portfolio Snippets
