The Challenge
IWPABC underwent a rebranding to better reflect its expanded scope and evolving membership. With this change, the association needed a new website that would enhance their professional image, communicate their mission effectively, and provide valuable resources to both members and the public.
The challenge was to create a sleek, modern digital presence that would:
- Strengthen IWPABC’s credibility in the industry
- Increase visibility through improved search engine optimization (SEO)
- Serve as an information hub for industry updates, policy changes, and member resources
The Solution
Rhino Marketing now Steingate Advertising delivered a comprehensive rebranding package that included:
- A new logo design to reflect the association’s modern identity
- A professional and easy-to-navigate website to engage users and provide essential information
- Search engine optimization (SEO) to improve online visibility and attract new members
- Content management tools to ensure the website could be easily updated by the IWPABC team
- A blog section to keep members and the public informed of industry news and updates
The Process
The project began with an extensive discovery phase to understand IWPABC’s new direction and objectives. The Rhino Marketing team worked closely with the association’s leadership to develop a visual identity that would resonate with both members and the broader community.
The website was built with a focus on user experience, ensuring that all visitors could easily access key information about IWPABC’s mission, policies, and resources.
The Results
The rebranding and website redesign yielded impressive results, including:
- Improved brand perception with a modern, professional look
- Increased website traffic through better SEO practices
- Enhanced member engagement with timely updates and resources
- A stronger online presence that positioned IWPABC as a leading voice in the wood processing industry
The new website became a vital tool for communicating with members, stakeholders, and the general public, supporting IWPABC’s advocacy efforts.
Testimonial
“The team at Rhino Marketing helped us bring our vision to life with a rebrand that truly reflects our association’s evolution. The website is now a valuable resource for our members, and the feedback has been overwhelmingly positive. We appreciate their dedication to delivering a polished, professional result.” — IWPABC Representative
Disclosure: This website was originally designed and developed by Rhino Marketing, based in Port Coquitlam, B.C., Canada. Please note that neither Rhino Marketing nor Steingate Advertising, located in Maple Ridge, currently manages or maintains this website. Changes may have been made by the client or their team since the initial design and launch.
Visuals/Portfolio Snippets
