Countrywide Communications – Telus Mobility

Client Overview

Countrywide Communications is an authorized Telus dealer with two retail locations in Maple Ridge, BC. The business offers Telus Mobility products and services, including phones, rate plans, and accessories. As a key player in the local market, Countrywide Communications needed a solution to streamline their operations and keep up with Telus’s fast-paced product updates and promotions.

The Challenge

Countrywide Communications faced significant operational challenges related to updating their website with the latest Telus Mobility products and rate plans. The manual process of updating their website with new phone models, plans, and pricing was time-consuming and inefficient, requiring staff to spend hours on updates. This manual system also led to inaccuracies, which affected customer experience and online sales conversions.

Countrywide needed a scalable, automated solution to ensure their website always displayed up-to-date inventory and pricing without the need for manual intervention.

The Solution

Rhino Marketing now Steingate Advertising developed a fully automated, user-friendly website for Countrywide Communications that drastically reduced the time and effort required to update product information. Key features included:

  • XML Integration with Telus: The website was integrated with an XML feed from Telus, which automatically updated phone models, rate plans, and pricing on the site in real-time. This reduced manual updates by approximately 95%.
  • Content Management System (CMS): The site was built on a custom CMS that allowed staff to make additional updates and changes quickly and easily without requiring technical expertise.
  • Responsive Design: The website was optimized for both desktop and mobile devices to ensure a seamless user experience across all platforms.
  • E-Commerce Integration: The site allowed customers to browse products, compare plans, and contact the store for more information or to make a purchase.

The Process

The project began with a thorough discovery phase to understand Countrywide’s challenges and business needs. The Rhino Marketing team collaborated closely with the client to design a website that aligned with their goals. Once the XML feed was integrated, the team conducted extensive testing to ensure the website displayed accurate information and that updates occurred without errors.

The project also included staff training to ensure the Countrywide team could confidently manage the CMS and make updates when necessary.

The Results

The new website delivered impressive results for Countrywide Communications, including:

  • 95% reduction in manual work related to updating the website
  • Faster time-to-market for new Telus Mobility products and promotions
  • Improved customer experience due to accurate and up-to-date information
  • Increased website traffic and engagement from both new and returning customers
  • Higher conversion rates for online inquiries and in-store visits

The automation of product updates significantly improved the overall efficiency of Countrywide’s operations, allowing staff to focus on customer service and sales rather than backend tasks.

Testimonial

“Rhino Marketing now Steingate Advertising provided exactly what we needed to streamline our operations. The automated system has saved us countless hours, and our customers appreciate having accurate, up-to-date information at their fingertips.” — Countrywide Communications Manager

Disclosure: This website was originally designed and developed by Rhino Marketing, based in Port Coquitlam, B.C., Canada. Please note that neither Rhino Marketing nor Steingate Advertising, located in Maple Ridge, currently manages or maintains this website. Changes may have been made by the client or their team since the initial design and launch.

Visuals/Portfolio Snippets