The Challenge
CSI needed a modern, professional website that reflected their expanding global presence and new strategic partnerships. With a growing network of coaches and an increasing demand for their services, it was essential for the website to effectively showcase their expertise and provide clear navigation for potential clients to engage with their services.
Their existing website was outdated, difficult to navigate, and lacked the interactive elements needed to connect with a digitally-savvy audience.
The Solution
Rhino Marketing now Steingate Advertising developed a fully customized website with:
- An updated brand identity to reflect CSI’s leadership in the coaching space
- User-friendly navigation to improve the overall user experience
- Clear, concise messaging focused on CSI’s core values and services
- Responsive design to ensure the website worked seamlessly across devices
- SEO optimization to increase visibility in search engines
- A content management system (CMS) to make future updates quick and easy for CSI’s internal team
The new site also included a dynamic blog to share industry insights and success stories, further establishing CSI’s authority as a thought leader in the coaching industry.
The Process
The project began with in-depth planning meetings with CSI’s leadership to understand their business objectives, target audiences, and unique selling points. Based on these insights, Rhino Marketing now Steingate Advertising created a tailored digital strategy, focusing on:
- Brand enhancement to position CSI as a global leader in business coaching
- User experience improvements to guide visitors toward meaningful interactions
- Content creation and optimization to convey their services effectively and improve search rankings
The website was built on a scalable platform, allowing for future growth and easy integration of new features as needed.
The Results
The revamped website delivered impressive results, including:
- Increased online engagement with a noticeable uptick in time spent on the site
- Higher inquiry rates from potential clients across North America, Europe, and Asia
- Improved brand perception with positive feedback from both existing clients and new prospects
- Streamlined internal processes with a CMS that allowed CSI to manage content and updates independently
Testimonial
“Rhino Marketing now Steingate Advertising took the time to understand our unique needs and delivered a website that reflects our brand and mission perfectly. We’ve seen a significant increase in inquiries and positive feedback since the launch.” — Troy King, Founder, Corporate Symphony International
Disclosure: This website was originally designed and developed by Rhino Marketing, based in Port Coquitlam, B.C., Canada. Please note that neither Rhino Marketing nor Steingate Advertising, located in Maple Ridge, currently manages or maintains this website. Changes may have been made by the client or their team since the initial design and launch.
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