The Challenge
The BCSSA needed to modernize their online presence to better connect with members, raise public awareness, and promote their events. Their existing website was outdated, lacked functionality, and did not adequately reflect the professionalism of the organization or their values of safety and environmental stewardship.
The Solution
Rhino Marketing now Steingate Advertising designed and developed a modern, mobile-responsive website that better showcases the BCSSA’s mission and activities. The new site includes:
- Event management tools for organizing and promoting shooting competitions and training sessions
- Member login area for exclusive content, updates, and resources
- Integration with social media platforms to improve engagement with members and the broader community
- Content highlighting environmental stewardship and safety practices to align with the association’s core values
Additionally, these services were donated to the BC Sheriffs by Doug and Heather Morneau, and Rhino Marketing, to help them raise money for their team to attend and participate in the 2011 Police and Fire Games. The strategy was to provide a platform that members could promote, allowing the association to receive a commission from sales generated on their site.
The Process
The project began with an in-depth discovery phase to understand the needs of the association and its members. Steingate Advertising conducted user experience (UX) research to ensure the website would meet the expectations of both current members and potential new participants. The website was built using a content management system (CMS) that allows the BCSSA team to easily update content and manage events.
The Results
The new website has led to significant improvements in the association’s online presence, including:
- 35% increase in website traffic within the first six months
- 50% increase in event registrations
- Improved member engagement through the streamlined member login area and exclusive content
- Positive feedback from members who appreciate the easier access to information and event updates
Testimonial
“The new site has been a game-changer for us. Our members are more engaged, and we’ve seen a significant increase in event participation. Steingate really understood our needs and delivered beyond expectations.” — BCSSA Representative
Disclosure: This website was originally designed and developed by Rhino Marketing, based in Port Coquitlam, B.C., Canada. Please note that neither Rhino Marketing nor Steingate Advertising, located in Maple Ridge, currently manages or maintains this website. Changes may have been made by the client or their team since the initial design and launch.
Visuals/Portfolio Snippets
