The Challenge
As BCAA expanded its digital services, the marketing team faced the challenge of increasing online engagement for various product lines, including auto insurance, travel insurance, and membership renewals. The growing use of online marketing channels required additional resources and expertise to improve the performance of their campaigns.
BCAA needed a partner to help optimize their digital presence, improve customer acquisition, and manage search marketing initiatives that would drive measurable results.
The Solution
Rhino Marketing now Steingate Advertising worked closely with BCAA to develop and manage targeted search marketing campaigns across multiple product lines. The scope of work included:
- Pay-Per-Click (PPC) Campaigns: Designed and managed Google Ads and Bing Ads campaigns to capture potential leads actively searching for BCAA’s services.
- Search Engine Optimization (SEO): Improved website visibility for relevant keywords, ensuring BCAA ranked higher on search engines for key services.
- Landing Page Optimization: Developed optimized landing pages to improve conversion rates for online quote requests and membership renewals.
- Analytics and Reporting: Implemented advanced web analytics to track campaign performance and identify areas for improvement.
The Process
The engagement began with a thorough discovery phase to understand BCAA’s business objectives and customer base. Rhino/Steingate Advertising developed a customized strategy for each product line to ensure the campaigns targeted the right audience at the right time.
Key steps included:
- Keyword Research: Identified high-value keywords for each service offering.
- Campaign Development: Launched highly targeted PPC campaigns across search engines.
- Performance Tracking: Monitored campaign performance and made data-driven adjustments to improve results.
- Conversion Rate Optimization: Analyzed user behavior on landing pages and made changes to increase conversions.
The Results
The partnership with Rhino/Steingate Advertising delivered significant improvements in BCAA’s online marketing performance. Key results included:
- 30% increase in online quote requests for auto and travel insurance
- 25% reduction in cost-per-click (CPC) through ongoing optimization
- Higher conversion rates on landing pages, leading to more memberships and policy renewals
- Improved ROI across all digital marketing channels
Testimonial
“Rhino Marketing’s expertise in search marketing has been invaluable to us. They understand how to reach our target audience and have delivered measurable results that directly impact our bottom line.” — BCAA Marketing Manager
Disclosure: The media buying and Google Ads were designed and managed by Rhino Marketing, based in Port Coquitlam, B.C., Canada. Please note that neither Rhino Marketing nor Steingate Advertising, located in Maple Ridge, currently manages or maintains this website. Changes may have been made by the client or their team since the initial design and launch.
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