Social Media Marketing

If Facebook was a country, it would be huge.

If Facebook was a country, it would have the 3rd highest population behind China and India. In January 2011, the social network passed 600 million members. While most social network membership sits with the five or six most recognized networks (Facebook, MySpace, Twitter, Linked In, Ning, Tagged etc.) there are now literally hundreds of social media sites, breaking down along socio-demographic and interest lines.

So if it’s social, how does business use it to find, engage, convert and keep customers? It’s all about exposure on the Net, the added credibility of amplified word-of-mouth, and that now familiar online constant: data!

Speculation is that Facebook has one of the world’s biggest troves of behavioral/lifestyle data on the Net. So their ad engine is adept at placing ads for products likely to interest you as you ‘socialize’. And as Facebook’s own stats prove, they have those ‘eyeballs’! Over 50% of Facebook’s users (300 million) are there any given day and have an average of 130 friends. Collectively, people spend 700 billion minutes a month on Facebook. That’s a lot of word-of-mouth! And, there’s evidence that Facebook visitors to other sites are stickier by at least a few points. It may be that they are more engaged, or that content recommended by friends is more relevant.

But that’s just the obvious impressions, engagement, messaging level. The really compelling benefits of social may lie below the waterline. During our thousands of hours of Social Media interaction, Rhino has discovered and learned how to manage the compelling advantages that the so-called experts appear to have missed. We use this insight to combine social with other elements of your web presence and with interactive campaigns to create substantially better results than you get from any one element. Social also has powerful and growing applications to Mobile Marketing.

Whether you want to use Social at a customer engagement level, or for its deeper, more powerful benefits, we can help you develop and deploy a social media approach that will complement and strengthen the rest of your online presence.