Search Engine Marketing

Search Engine Marketing … Who searches the Web? … Everyone.

Search Engine Marketing didn’t exist 10 years ago – now Search has become the most efficient and inexpensive way for business to acquire leads. The acronyms are everywhere: SEM and SEO. The broader category of Search Engine Marketing refers to all the activities that utilize search engines to help connect you to your customers. Search Engine Optimization is the practice of making your website visible to search engines, and by extension, to your customers.

Search may be the closest thing marketers have found to the nirvana of 1 to 1 messaging between you and your prospects. Since detailed metrics show us what works and doesn’t for which target group, the days of “spilling” media dollars over non-prospects are basically gone, resulting in vastly improved campaign ROI. There is no better way to connect to a potential customer who is so deeply into the sales funnel and has a clear intent to buy.

But due to the sheer volume of traffic and competition for your customer’s eye, it takes experience to play here. The statistics on search engine activity are staggering, and accelerating at a rate of about 20% a year. Here’s a quick taste of what you’re up against to get your message and website seen:

• Google estimates there are 6 trillion megabytes of data on the internet
• Globally, an estimated 6.5 billion searches are performed daily
• It’s estimated that 35% are commercial
• 25% of all searches are local
• Google claims 50% of searches on any given day — more than 100 million— are ‘unique’
• In 2005, Google alone boasted 225,000 unique advertiser relationships. (Your competitors)?
• 40 to 50% of all search queries now return paid ads along with results
• Once a search ad appears, 13 to 14% result in conversion to a paid click!

The Rhino team has placed, tracked and managed over 300 million search impressions for clients in campaigns ranging from global client acquisition to local awareness and everything in between. We use our deep customer-management and search experience to deliver more effective execution of Search Engine Marketing, whether SEO, PPC, banners, etc. We know how to combine and optimize search marketing’s many moving parts to connect you to the customers who are searching for your service right now!