Integrated Marketing

The accelerating evolution of media channels and consumption habits makes the ability to seamlessly integrate your marketing more important than ever.

Integrated Marketing aims to ensure consistent and complementary use of all your marketing communication and media (online and off). Research suggests that almost any firm or brand could achieve a 10-25% improvement in marketing performance through effective use of Integrated Marketing methods.

For Rhino, the objective is to seamlessly combine your online and offline marketing channels. Like with traditional media deployment (print, radio, outdoor, TV) before it, the objective is to impinge on the consumer wherever they are. With the ‘Net, they’re just a lot more places. Online marketing channels include everything from your website, through e-marketing campaigns or programs involving Search Engine Marketing (SEM), pay-per-click and banners, email and Social Media, blogging, RSS and Internet video. Add in Mobile and you have a lot of places to try to put consistent messaging.

A key difference from the ‘old days’, is a data-driven approach that enables you to not only measure the effectiveness of each media compared to the others, but also the ROI of the overall campaign.