Many e-marketing firms offer cookie-cutter programs. Rhino Marketing focuses first on the results desired by clients, and only then develops tactical solutions that deliver those results. Our clients value this approach. They operate in a broad range of verticals - from international finance, travel, insurance and public companies, to aviation, heavy equipment, manufacturing, sporting goods and not-for-profits. We customize each project to deliver the desired results for the specific industry, company and project.
Featured Clients
With over 785,000 members and $130 million in revenues, BCAA is the largest member organization of its kind in B.C. BCAA has been named one the 50 Best Employers in Canada by international HR consultants Hewitt Associates and the Globe & Mail’s Report on Business magazine for the past three years. When increased use of online marketing required additional resources, BCAA engaged Rhino Marketing. Working closely with BCAA marketing and product staff, Rhino internalized objectives and customer insights, then developed, launched and managed targeted search marketing executions for various products lines.
www.bcaa.com
Headquartered in London, HSBC is one of the largest banking and financial services organizations in the world with over 10,000 offices in 83 countries. Through an international network linked by advanced technology, including a rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services. Rhino Marketing manages a customer acquisition program for a Vancouver-based global practice area. By creating a customized toolset combining a search-optimized program website, web analytics, Pay Per Click advertising and advanced web-based behavioural targeting, Rhino enables HSBC to execute highly-targeted acquisition of customers from around the world.
www.hsbc-immigration.com
Given the Rhino team’s penchant for working while plugged into their iPod’s, it seemed a natural fit when Port Moody’s Summer Sunday Concerts needed some marketing help. Rhino redesigned and rebuilt the event website, made sure it was properly optimized for SEO, added web analytics to the site to track success, and last but not least, included a Blog so organizers and the public could trade opinions on which band is their favourite!
Best of all, any donations received at the free concerts, go to support the Crossroads Hospice Society!
www.summersundays.ca
Eaton Corporation is a diversified global power management company with 2007 sales of $13 billion. Eaton has approximately 80,000 employees and sells products to customers in more than 150 countries. Rhino provides a local resource for a variety of marketing projects.
Ad Systems Communications, Inc. is a digital media and video communications services Company which provides quality advertising inventory for major cable TV networks such as ESPN, MTV, DISCOVERY, CNN, LIFETIME, A&E, FOX NEWS and TNT by deploying its patent pending insertion and streaming media technology into the cable, satellite and IP television markets. When Ad Systems needed to overhaul their web presence, Rhino was engaged to manage the entire project including a complete website rebuild, and publicizing the re-launch via e-mail and Paid Search campaigns.
www.adsystemscatv.com
When current client
ek pass let us know that they had the presence of mind to take out the domain name www.heavyequipment.com years ago, and that it was just sitting 'unused', we saw it as the digital equivalent of finding a '63 split-window corvette sitting in the shed out back. Knowing that this was 'keyword gold', we set to work developing a strategy to leverage the URL to drive traffic to the main ek pass site. Carefully combining a keyword-rich website build, detailed SEO and a great Paid Search campaign, this Domain is now collecting high quality leads instead of dust!
The BC Liberal Party was sworn into office on June 5, 2001 with the largest majority in B.C. history. Since then, B.C.'s economy has dramatically improved and is now one of the strongest in the country. With its experience in e-communications and digital marketing, including web design, blogging and social media, Rhino Marketing Inc. was engaged by the Tri-City candidates for the BC Liberals to manage various elements of electronic communication.
www.bc-election.com
ek pass is an international
heavy equipment operator training consultancy providing training services worldwide on equipment from over one hundred manufacturers. Their client list includes the likes of British Petroleum (BP), Hitachi, Kinder Morgan and the United States Marine Corps. To enhance global customer acquisition and conversion, Rhino Marketing rebuilt and search optimized their website, developed and executed Pay Per Click advertising and manages, maintains and reports on the all these elements on an ongoing basis.
www.ekpass.com
Keith Schaefer has spent more than 15 years investing and helping raise money for mining and oil and gas companies in Canada, working with retail investors and stockbrokers, newsletter writers, research analysts, hedge funds and senior public company management. When he wanted to launch his own subscription-based online newsletter, he turned to Rhino Marketing Inc. to bring his vision to life. Rhino listened, then managed every aspect of the project to optimize search visibility, user experience, and utility. The result? The Oil & Gas Investments Bulletin; a blog-format source of straight-ahead news, insight, analysis, and selections. Traffic is growing and savvy investors are finding a great new resource.
www.oilandgas-investments.com
KickSpike Enterprises Ltd. are the developers of the world's first retractable metal spike golf shoe. KickSpike's revolutionary, patented Traction Technology can be applied to any footwear category where the wearer benefits from instant traction at the kick of a button. When the time came to take KickSpike's Traction Technology to a world-wide market, Rhino Marketing was engaged to strategize and execute KickSpike's Business and Marketing Plans starting with a web site redesign and including market research, Search Engine Optimization, Paid Search, and optimized Press Releases.
Crossroads Hospice Society offers compassionate support to those affected by the end of the life experience while honouring their dignity. When Crossroads needed to freshen their website and improve the functionality and user-experience for their key constituencies, they turned to Rhino Marketing Inc. Rhino revitalized the look and feel of the website, enhancing the organization of, and access to key information. The result is a more functional site that better serves the needs of the families, volunteers, and financial supporters of the society.
www.crossroadshospice.bc.ca
Dynasty Mining & Metals is a Canadian based exploration company focused on gold exploration and development in southern Ecuador. A client since 2004, Rhino designed and built Dynasty's original website and currently manages all aspects of their online presence and customer database management, including web analytics, search optimized press releases, customized landing pages to track trade show effectiveness, co-ordination of online video and webinars and e-mail distribution to their client database.
www.dynastymining.com
PowerHouse Building Solutions Inc. is a national distributor of premium rainscreen and building envelope products for the residential and commercial construction industries. With expansion already underway to the Ontario and the Maritimes, Rhino Marketing was engaged to design and build the company's first website. Working closely with the client, Rhino focused on conveying information to the distinctive user groups that would visit the site, each of whom have slightly different objectives for their visit. The result was a robust source of customer-focused product and user information designed to meet the visitor's needs.
www.powerhousebuildingsolutions.com
Carver Christian High School is an interdenominational, independent, non-profit Christian school that educates students from across the Lower Mainland. As a parent-led institution, when Carver needed to reorganize and energize their website to communicate what was going on to both current, and potential students and families, they came to Rhino. Guided by deep user-experience insight, and employing off-the-shelf tools like Google Calendar, Rhino delivered a functional, fun, and cost-effective site designed to be the online hub of the Carver Community.
www.carverchristian.org
Kirmac Collision Services is a leader in the auto collision repair industry. State-of-the-art facilities and systems and highly trained staff result in 97% of customers saying they would refer Kirmac to their family and friends. Rhino Marketing designed and executed Kirmac's website and has completed various marketing consulting projects including guiding negotiations for Kirmac's loyalty collaboration with BCAA.
www.kirmac.com
PowerWood Corp. is a leading manufacturer and distributor of western red cedar products. In business since 1995, they have achieved steady growth by combining first class products and superior quality with unmatched customer service. Rhino manages and hosts the PowerWood website. After converting the site to a more user friendly platform, Rhino completed translation of the site to French and relaunched the site. We continue to maintain the site and look for new and innovative additions to their online space.
www.powerwood.com
PhytoLab Solutions Inc. is a life science company focused on the global commercialization of unique, patented and scientifically proven self-medication health products (they have since completed a name change). Rhino Marketing was engaged to brand the company, create a website supporting their positioning, and then create branding for their new patented immune supplement. After completing consumer research in Toronto and Vancouver to understand the space, Rhino developed and executed a unique online branding competition. Using Web 2.0 approaches, "The Immunity Challenge" engaged category evangelists to submit brand and tagline ideas for the new product. A separate Challenge website was created which featured product description and background, an online application form (resulting in a detailed consumer profile), a contest Blog, live interactive chat on the site, a separate but complementary blog on Immune Health, e-mail, 'earned media' and online search-optimized press releases to drive traffic to the site. Advertising was also deployed on social networks such as FaceBook. The program resulted in nearly one thousand submissions from all over North America and significant coverage in the Blogosphere (see link below and scroll down to 'Case Study - User Generated Branding').
Case Study - User Generated Branding
PELESYS Learning Systems Inc. is a training solutions provider for the global aviation industry. Using new generation technologies and standard off-the-shelf, Windows-based tools, Pelesys provides cost-effective Computer/Web Based Training courseware developed for international customers such as United Airlines, Cathay Pacific, Air Canada and FedEx. When they needed to refresh their website, Rhino updated not only the look and feel, but also the functionality and ease of navigation. The website needs to perform both acquisition and retention of customers simultaneously since it not only needs to attract new business, but also provide ready access for many current customers who access 'distance-learning' modules via the website.
www.pelesys.com
